Despite growing recognition of sustainability as a strategic priority, many companies still struggle to integrate it into core decisions. Drawing on insights from recent executive lectures, we explore what it takes to move from intent to embedded, long-term impact.
Embedding sustainability into business
The task ahead is not only to improve performance on key sustainability topics, but to embed sustainability into how value is created, risks are managed, and decisions are made. To do that, companies need clear tools and direction.
Tools that support integration
Double materiality helps identify where sustainability issues intersect with financial relevance and societal impact. Risk-based due diligence supports proactive management of human rights and environmental risks – before they become business critical. These are not compliance exercises; they are strategic instruments.
Aligning impact and performance
Finding the sweet spot for sustainable value creation – where positive impact aligns with business performance – is a key part of turning sustainability into a long term advantage.
It’s also about people
But transformation is not only about tools and frameworks. It’s about people. Creating lasting change means building a culture where sustainability is part of everyday decision making, and where people – from leadership to operations – feel equipped, engaged, and empowered to act.
This requires strong leadership, cross-functional collaboration, and the courage to challenge outdated ways of working.
A need for broader change
There is a need for a broader shift. Many of today’s challenges are symptoms of how the current system rewards short-term gains over long-term resilience. That’s why companies committed to sustainability must not only adapt but also engage in advocacy – to help shape fairer, more predictable market conditions that support future-fit, sustainable business models. This is not just a responsibility, but a strategic opportunity.
Leadership matters in times of pushback
This becomes even more important in the current climate, where political and media pushback against ESG creates uncertainty. For many companies, this makes it harder – not easier – to speak up or take visible action. But it also underlines why leadership matters. Those who stay grounded in long term business fundamentals, stakeholder expectations, and the need for resilient value creation are better positioned to navigate the noise – and help shape a more stable and supportive environment for sustainable business.
As one participant put it: “It’s not enough to navigate the system – you need to help move it.
If you want to discuss ways of finding your sweet spot for sustainable value creation, or if you are interested in a tailored presentation for your company, reach out to Sofia or Mattias here.