Shaping a dialogue with important business alliances

Business challenge
Our client is a multinational research company, dealing with social responsibility issues in its research activities, business opportunities in the Third World, and its relation to environmental standards. The company is very keen to come across as a responsible player in sustainability issues. Consequently Enact's task was to assist in strengthening the company's relations to vital business alliances through facilitating greater understanding between them.

How we helped
Enact has assisted in shaping and organising a range of dialogues between the company and its business alliances. The dialogues have covered issues to do with general expectations of the company, as well as specific research-related topics. External partners in the dialogue have included representatives from the authorities, same sector organisations, NGOs, political organisations, the academic field and the business sector. Enact's concept for business-to-business dialogues have been adapted throughout the process. This has involved initiating events as well as communicating with members before, during and after the events, facilitating the events, producing step-by-step guides based on the discussions, and summarising the project through a follow-up meeting with the client.

Results
Our dialogues have led to improved levels of communication between our client and some of its most important business partners. In addition, our client has been able to improve its external communication strategies in theory and practice through working with us on controversial issues.